Audra Frye, Director of Sales and Marketing, joined PVM July 2013. She has over 20 years of sales and marketing experience with 14 years in the hotel business as an event planner and 7 years focusing on assisted living for those with memory loss. She graduated from Central Michigan University with a Bachelor of Science in Business Administration with an emphasis on Hospitality Management and Marketing. She serves on several committees and boards focusing on improving patient care and resident retention. She and her husband reside in Redford.